Summer Task 4 - Media Institutions

When referring and talking about media the 'big six' in media, it is six major companies that control 90% of the media outlet in America. 

    

 These six companies are; Comcast, The Walt Disney Company, 21st Century Fox, Time Warner, Viacom and the CBS corporation. These companies are mostly responsible for what the American People read and listen to and watch and therefore, have a big effect on their views and opinions. There used to be fifty companies controlling the media outlet in America at the time of 1983, however, now it's just six. 

      

These companies also own many TV companies, for example Time Warner own CNN and The Walt Disney Company things such as ESPN, Disney Channel and Lifetime channels. Furthermore, 21st Century Fox owns things such as the New York Post, a major newspaper in America. 

      

By these six having the biggest control of media across the world, it means that they will have the biggest affect on people's opinions and views and have the biggest power to change them. Overall, the media in America has became more and more powerful over the years and is having a bigger and bigger affect on the people. These companies are very dominate to the media industry and therefore can't promote what they want and they will still have a very big audience listening or watching what they're doing. 

The media outlet in American future will continue to grow and societies opinions will continue to increasingly change more frequently. I also expect these six companies to become even more powerful and so it becomes even harder for other companies to get their media across to their intended target audience.